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tinboxau@glorytins.com.au

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'THE GLOBAL EXPENDITURE ON TIN PACKAGING IS CALCULATED BY VISIONGAIN TO BE $31.79BN IN 2011.' SAYS VISIONGAIN REPORT

The Tin Packaging Market 2011-2021, is the latest addition to Visiongain's packaging market reports. The report offers a comprehensive view of the global tin packaging market, on both the supply- side and demand-side. In 2011, the global expenditure on tin packaging is calculated by Visiongain to be $31.79bn, a figure which is forecast to rise considerably as demand continues to grow within the lucrative emerging markets.

Having achieved a solid base in the mature markets where consumption of tin packaged products is high, packaging companies are now gaining footholds in the lucrative emerging markets. Enhancements in consumer living standards and preferences, coupled with impulse purchases and convenience, have been the key propelling factors for market expansion. The tin packaging market has been buoyed by the trend for ready-to-eat and economical food, with tin packaging manufacturers quick to meet increasingly sophisticated demands from the consumer. Increasingly tin packaging market leaders are producing a plethora of products to meet these growing demands, such as single-serve, aesthetically pleasing, and convenient, re-sealable, sustainable packaging.

Furthermore, food manufacturers are focused on attracting young customers with lightweight, attractive and colourful packing materials. Advancements in packaging technology, which has helped metal cans offer improved functionality and storage features, has also been a major factor triggering growth in the soft drinks end-use sector.

The Tin Packaging Market 2011-2021 report examines the scope of growth for tin packaging given the rising demand for sustainable and convenient packaging, the changing demographics of the world population, emerging economies, and rising GDPs. A new wave of innovations in the overall packaging business as well emergence of lucrative markets in developing countries will drive growth in the global tin packaging market.

The United States has been at the forefront of the tin packaging market for over a decade. The US tin packaging market will retain this position for the duration of the forecast. Visiongain identifies Asia Pacific, Eastern Europe and South America as key regional markets to look out for - owing to the robust growth path of their economies, which is stimulating domestic demand for packaged products.

A new wave of innovations in the overall packaging business as well as the emergence of lucrative markets in developing countries will drive growth in the global tin packaging market. The global packaging materials market consists of a sizeable number of large and medium-sized manufacturers, competing fiercely for a greater share of the pie. The market in most parts of the globe is witnessing a restructuring exercise, with increased number of strategic alliances and consolidation driving future growth and product innovations.

The packaging industry has witnessed strong growth over the last decade. As new consumer based markets develop, demand for convenience led, sustainable packaging will continue to soar. Given the technical properties of tin, its recyclability and new technological innovations which improve the diversity of products and aesthetics, the tin packaging market is expected to continue to expand beyond the duration of this forecast.